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Cloud Adoption in Africa & Australia | Tone: Conversational | Angle: Bridge + SME Pain Points + Human IT

  • De4Sec Technology
  • 15 hours ago
  • 2 min read

Once in Nairobi. Once in Melbourne.

A business owner, running a tight operation, doing everything right — except one thing. Their entire business was sitting on a single on-premise server, backed up (maybe) onto an external hard drive that someone occasionally remembered to plug in.

Same story. Different continent.

And every time I ask "what happens if that goes down?" — I get the same look. The one that says: "We haven't really thought about that."

Here's what I've learned working across Africa and Australia: cloud adoption isn't really a technology problem. It's a trust problem.

SMEs in both markets are sceptical

— and honestly? Fair enough.

In Kenya, the hesitation is often: "Will my data leave the country? Can I afford this long-term? What if the internet goes down?"

In Australia, it's more: "We tried something cloud-based before and it was a mess to migrate. Our team never fully used it."

Different fears. Same outcome — businesses running on infrastructure that's one bad day away from serious trouble.

What actually moves the needle isn't a 40-slide deck on cloud ROI.

It's sitting with the business owner, understanding how their team actually works, what they actually need, and mapping a migration that doesn't feel like open heart surgery.

Start with email and collaboration. Get a win. Build confidence. Then go deeper.

The cloud doesn't need to be a big bang moment — it can be a quiet upgrade that makes everything else easier.

That's the work we do at De4Sec Technology. Not selling platforms. Not pushing products. Just helping real businesses — from Nairobi to Sydney — build IT foundations they can actually grow on.

 
 
 

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